Millennials and Print
Why Your Young Professionals Read from the Page
Today, one in three Americans in the workforce is a Millennial. Having never known a world without the internet, it was assumed they would prefer—even demand—digital distribution of conference content. We conducted a survey to ask which formats these young professionals prefer when learning new concepts.
Learn why younger professionals read from the printed page.
After reading this whitepaper, you will have insight into:
- How Millennials prefer to receive content at a conference.
- Which types of educational materials Millennials predict they will use in the future.
- How Millennials' relationship with printed materials differs from older generations'.
- Which formats Millennials find most reliable as reference materials.
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