2017 Conference Industry Report

The Expanding Role of Conference Content

High-quality conference content has always been an important factor in attracting attendees. But as our 2017 Conference Industry report shows, the way attendees want that content is changing. It's up to event professionals to find the most effective ways to deliver their educational material before, during and after the conference.

Learn how other organizations are currently using their conference content—and the challenges they face in doing so.

Reading this report will help you answer questions like:

  • How do we determine which formats to offer our attendees?
  • How are other groups in our industry re-using their content?
  • What are the greatest challenges of using content in new ways?
  • Which formats will other organizations continue to use in the future?



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